Another platform jumping to short-form?

Twitch is taking on short-form

Attention all gamers, streamers, and microlearning superstars! Twitch (a platform focused on live-streaming content) has announced it’s adding short-form to the platform. The goal is to get new and current users to watch mini “clips,” to help attract them to creator’s pages.

The shift toward short-form video this fall also includes new editing features that will allow creators to natively edit clips from their streams into a vertical format. Twitch will now support direct exports to YouTube and, starting in August, will allow users to directly export clips to TikTok.

Much of this testing has already started on Twitch and users are loving it. And while it comes as no surprise, this announcement just continues to reinforce the importance of prioritizing short-form video in your social strategy.

🎥 What's Trending

This video is this creator's most viewed (11m), most liked video (866k), and his most shared video on TikTok. Here’s why.

The creator grabs attention right away, pairing a blurred image in a circle with the strong audible hook of, “When people say this to you, don’t believe them.” The added sound effect of a cash register lets us know this has to do with money. It peaks curiosity and makes you want to know what people say, forcing you to keep watching.

With each item, he’s adding value, while also saving his biggest payoff (the hook of the video) until the end. This video is a great example of microlearning and a video that could be shared anywhere (including Twitch).

Your takeaway: Any hobby or skill can be turned into content that can be educational, informative, or inspiring to others. How can you set up your video both visually and audibly from the get-go? How can you add value all the way through so people don’t feel like you’re stalling?