Content music videos enter the chat…

You may recall Universal Music Group recently pulled its entire music library from TikTok. This was a massive hit to creators who use trending audio in their videos — and now YouTube might be helping them gain some of that ability back. YouTube Shorts has now introduced a feature that lets users “remix” a music video (from the platform’s official song library) into their own short-form videos.

This is *super* interesting — mainly because there’s no telling how long it will last. Sure, YouTube has official videos on its platform. But will there be lawsuits over copyright infringement when those videos are suddenly being used in other creators’ videos?

This feels like a bold move from Shorts — because UMG might be thinking to itself, “Okay, YouTube … you’re next.”  

What does this mean for you? Like we’ve said before, trending audio can be fun. But it’s not always worth it in the long run. You can’t monetize your content when you’re using those audio clips. You could always get the rug pulled out from beneath you. And the top viral videos tend to not have music on them anyways, unless it’s royalty-free. So stick with your original content ideas — and don’t just rely on music, no matter how cool of a feature a platform might introduce.

🎥 What's Trending

This video racked up an impressive sharing ratio (25K shares out of 4 million views) — which is always a good sign that a video was particularly helpful.

This creator dives into the differences between a lawyer and attorney (who knew there was a difference?!). The video is also 4 minutes long — so just by giving us a lot of info, she ups her average watch time. With each addition to her whiteboard, we stay put and want to learn the next piece.

Add in the fact that she incorporated a visual component, plus a little bit of a guessing game, where viewers get to play the “student” role (and guess the answers), it’s no wonder why this video has done numbers. With each addition to her whiteboard, we stay put and want to learn the next piece.

Your takeaway: How could you make learning a game, using your own content/expertise/industry? What do you know that most people don’t understand (like the differences between a lawyer and attorney)? Is there something you could gamify to help people learn?