Do cucumbers need exfoliation? 76M+ people say yes

🍌 I'm A Real Editor

Have you ever felt frustrated editing titles in the TikTok app? Trying to scrub a video to a precise moment with our giant thumbs reminds us a little too much of Aboo in Aladdin trying to open bananas with his giant elephant paws (you remember when he was an elephant, yeah?). So much effort. So little reward.

Thankfully, TikTok has acknowledged our pain and revealed an easy-to-use in-app video editor that looks and feels familiar to creators who use Premiere or Final Cut Pro.

Why this is good for you: Not only does this allow you to actually line up multiple titles at once and create seamless transitions (like the viral video god you are), but we believe TikTok rewards creators for spending more time editing inside the app. So, doing as much of your tweaking as you can in-app may help boost the watch time of your videos. And now, it can look the way you want. We love a win-win!

🎥 What's Trending

 
With almost 78 million views, people have a lot to say about this recipe video. Why? It’s all about the action.

What this means for you: With a surprising (and let’s be honest- suggestive) opening, this creator is using one of the most effective tools in our creator toolkit: do something different at the top of your video to drive curiosity and conversation. We’re not saying you need to make it raunchy, but by finding a unique way to get into the steps of your recipe, you grab attention.