Here’s what you need to know about Threads

Short-form video can work on Threads

With over 100 million downloads in less than a week, Threads looks like it’s here to stay. (The look is similar to Twitter but gives you the option to post photos and videos up to 5 minutes in length). Great time to recirculate your top short-form videos here and gain new followers quickly.

Why not the Costco approach - one stop shop anyone?? Although we may wish Meta would combine all apps into one (they say they’re working on it), if you’re going to jump on, now would be the time. Early adopters are always rewarded with a boost in initial followers. However, we don’t see this overtaking short-form video. In fact, the app is built to help support it. So whether you choose to use it or not, keep your eyes on the consumable content prize.

🎥 What's Trending

 The battle between the apps has begun, and what a great way for a creator to comment on the current event while leveraging a style of content that works for them. With over 80K views so far, this is a great example of “News Jacking” and using what’s relevant to highlight your authentic voice.

Your takeaway: How can you comment on the news of the day/week/month but through your unique lens and style? Not only will it give you more content to work off of, but it will give more people a chance to see you, as they’re searching for that topic.