How to drive more business locally through TikTok.

🎯 TikTok Nearby Is Coming

A new feature is rolling out on TikTok, where you can search for content from businesses/people that are nearby your location. While not yet available to everyone, “TikTok Nearby” content will live in its own separate tab, allowing you an even more customized experience.

This is great news for brands, small businesses, and personal brands who offer location-based services. While this content can still go viral, by including a location, it increases the likelihood that the content you’re making will be seen by your target audience.

While this is similar to the Snap Map, we see this as a smart decision for TikTok and provides an even wider opportunity for creators to collaborate on campaigns and with companies in new and more innovative ways.

🎥 What's Trending

This video has cat lovers climbing the walls. With over 60 million views in a week, there’s a lot that this ‘process’ video did well.

For starters, the video jumps right in on the action. The “Cat Dad” is in the middle of hanging the carpet on the wall. The “Supervising Cat” is perched on a ledge, looking like he’s about to pounce. We wait to see what happens.

The video then teases us along the remaining ten seconds by showing us the process of what it takes to hang the ‘cat carpet wall,’ ending with the satisfying payoff of watching the cat happily scale his new playground.

How you can apply this to your own videos: Start by dropping us right into the action. That clearly shows us what we’re waiting to see. Then, continue to ‘add value’ so we don’t skip ahead. Be sure to end your video with whatever you promised to show your audience.