Is the TikTok domination over?

It’s Getting Reel for TikTok

While TikTok continues to dominate in terms of active global users and its impact on various sectors, a recent study revealed that Instagram Reels is surpassing TikTok in terms of median reach, interactions, and video views worldwide. According to Emplifi’s Q2 2023 report, TikTok experienced substantial user growth, but Instagram Reels garnered more interactions compared to other Instagram content formats.

What does this mean for you? Not every user is on every platform. And it’s interesting to see a platform starting to gain on TikTok. The great news is that you can post the same short-form video to multiple platforms. And if you’re engineering the content for quality, it should be successful. Your audience might change from platform to platform, and being willing to post to multiple spaces can give you a diverse edge.

🎥 What's Trending

With over 7 million views, this tear-jerking video showcases the power of sparking emotion with your content.

The creator, small business owner and philanthropist, shares content where he drives around asking homeless people if they want a job and helping them get into treatment. This video focuses on his conversation between him and a man who is thrilled to hear someone wants to give him work. The power of the emotion comes from hearing the man’s personal story and what it means to him to have this type of opportunity.

Your takeaway: For great content and messages to propagate, they have to spark an emotion in the viewer. Emotions come from the story. What story can you tell through your content to move people emotionally?