Is TikTok coming for … Amazon?!

Get in early on this TikTok feature…

How many times in the past year have you heard about a new product through TikTok? Or seen a trend explode, guided largely by TikTok product content going viral? (Hello, Stanley cups). Well, now the platform is paying attention to those buying decisions — and is hoping users will start to make those purchases through the platform.

According to reports this month, TikTok is planning to 10X its ecommerce business, TikTok Shop, in a challenge to shopping behemoth Amazon. We’ve been hearing rumblings about a move like this for a while, and it makes perfect sense: TikTok already has the eyeballs and systems in place to get people to purchase. Becoming a competitor to Amazon doesn’t feel like a crazy stretch.

How can you use this? If you have a product or ability to set up shop through TikTok, this could be a great opportunity that will likely favor early adopters. Plus, if you’re affiliated with products, this should be an even easier way to earn affiliate revenue.

If you don't have a product, what does this mean for you? Don’t put all your eggs in the TikTok basket, and don’t discount other platforms like YouTube or Instagram. If TikTok moves toward highlighting product-focused content, the platform could eventually deprioritize other forms of content from personal brands or entrepreneurs.

🎥 What's Trending

This video has been viewed more than 20 million times, and racked up more than 13K shares and a quarter of a million saves. And for good reason!  

The creator does a great job offering a clear explanation in the description of what the viewer will get (“Which life hack is best?”). Since they ask a question, your curiosity is stirred up. You want to know what these hacks are, and you’re probably going to have a quick opinion about which is most helpful to your life. 

And then this creator delivered. Viewers saved this video a quarter of a million times. They saw it as something incredibly informative that they could use in the future. 

The other interesting piece is this video is 1 second longer than a minute. It’s getting rewarded for being kind of a longer short-form video — which is something we help creators engineer all the time. It’s a way to earn those “longer-form” rewards, without truly going long-form.

Your takeaway: Thinking about your industry and how you help people … what are the quick-hit tips or lessons you can put together in a similar compilation video? What can you put together that will make people click “save” because they know how helpful it will be in the future?