Reels is raking in the $$$

IG Reels still competing with TikTok?

During Meta Platforms Inc.’s third-quarter earnings call, CEO Mark Zuckerberg announced that Reels, their answer to TikTok's short video format, has evolved from its beta stages into a core feature of their platforms. Since its introduction, Reels has led to a 40% surge in time spent on Instagram and has attained a monetization milestone earlier than anticipated. Zuckerberg mentioned that Reels has contributed to over a 40% increase in Instagram usage time since its inception. CFO Susan Li highlighted their plans to enhance Reels' advertising effectiveness through ranking upgrades and heightened user interaction. She also expects Reels to modestly increase revenue in 2024. Initially launched on Instagram and Facebook in 2020 and 2021 to rival TikTok, recent surveys indicate 74% of Instagram users now utilize Reels, up from 62% in March the previous year.

What does this mean for you? If you’re not using Reels yet, the proof as to why you should is screaming at you, loud and clear.. Start utilizing Reels now so that you can benefit from the additional nurturing Meta plans to put behind the format into 2024.

🎥 What's Trending

With over 34 million views this creator shows you why you might need a pet cow over a cat, dog or even a kid! What’s helped this video garner over 8 million views in under 5 days is its 400,000 shares.

The opening image grabs our attention of her on the ground with a cow, creating a pattern interrupt. She goes on to explain a relatable situation of wanting to squeeze a pet (or child), and why squeezing a cow is better, creating a curiosity gap. She then ends her video with a big finish of a full-body-cow-hug, sparking all the feels and making it an irresistible share with your friends.

Your takeaway: In your day to day how can you show your audience a new side of doing something or loving something? It might be hard to get a cow, but what props or activities could you utilize in your next video that are unique or not widely understood? Remember the goal is to grab attention, create a curiosity gap, and spark emotion!