The Most Memorable Video of 2022
Jan 02, 2023🎥 The Most Memorable Video of 2022 Is...
Of course, chocolate.
TikTok has declared that this video of a Confiseur (yes, they have a professional title) making a life-sized (almost) giraffe out of Hershey bars (we’re guessing), the most memorable TikTok video of 2022.
How did this one reach the top?
This video starts with the payoff in mind. The thumbnail features his completed confection of a giant giraffe. This immediately gets the viewer asking, “How in the what?!” So we watch to learn more.
Each piece of this video is curated and edited for an optimal viewing experience. Super visual and filled with motion. It comes together fast and clear, making it highly sharable.
While we may not all have the skills to make animals out of desserts in 2023, we can certainly strive to make each edit an intentional one.
