This will be trending all month (and no dancing’s required).

Leverage this long-tail trend

Keeping up with the latest trends can often make you feel like a day trader, trying to time your use of a song, hashtag, or edit just right to eek out the most amount of traction. It’s exhausting. Not to mention, when you follow trends, you’re by definition a follower.

However, with all that being said, it IS #MentalHealthAwareness month, and TikTok has stated that it’s here to help push out content around this topic.

TikTok has selected top accounts in the space to partner with and is encouraging supportive conversations around this. So, you may see your feed shift from pranks and dancing to more straight-to-camera views, personal stories, with a strong focus on improving mental health.

How does this help you? Knowing that TikTok is prioritizing this type of content can help put constraints on your content and get some additional push. How can you address mental health through your business? How do you support your own mental health on a daily basis in your career?

This is a great time to leverage a topic that you know will be trending for a few weeks, all while staying in the authenticity of your brand.

🎥 What's Trending

This video has been trending for a couple weeks now with almost 10 million views and 49K in shares and it’s easy to see why.

From the get-go, we are served a promise of a strong payoff, plus the hook, “Client asked for his backyard to feel like Santorini.” Viewers are immediately in and ready to watch this massive transformation. The end result did not disappoint, making this highly-visual transformation video ripe for the sharing.

Your takeaway: Transformation videos are so popular because it naturally creates a curiosity gap for the viewer and gets them asking, “What’s it going to look like?” Starting your videos with a strong, clear hook that tells your viewer exactly what the video is about. So, ask yourself, how can you clearly create a curiosity gap, and how can you showcase a transformation style video with your content?