TikTok is transforming higher education

TikTok is transforming higher education

TikTok has recognized the demand for educational content among its users, leading to the launch of the #LearnOnTikTok initiative in May 2020, which collaborates with notable names and institutions to bring educational materials to the platform. The initiative was amplified in response to the educational disruptions caused by the COVID-19 pandemic. Since then, the microlearning has skyrocketed and continues to grow on TikTok and other short-form video platforms.

A significant portion of Gen Z feels traditional education hasn't prepared them adequately for the future, leading many to prefer micro-learning and digital platforms like TikTok for acquiring knowledge. This platform stands apart in offering edu-tainment - which is a mix of education and entertainment. Furthermore, brands are tapping into this educational trend on TikTok to debunk myths and engage with a younger audience. TikTok's educational content extends beyond academic subjects, addressing topics from finances and careers to social causes. Teachers are also utilizing TikTok as a teaching tool, offering innovative ways to engage students. As the platform continues to grow, educational content on TikTok presents immense opportunities for brands and educators to connect with Gen Z.

How can you use this? Simple - educate your users and try to pop in content that would be relevant to your younger users.

🎥 What's Trending

With over 48 million views, this paper airplane tutorial has really caught air. With a brand new take on the standard paper airplane, plus fascinating visuals, this video sparks curiosity and leaves viewers wondering if it will fly. Once they see that it does, viewers need to learn how to make it themselves, and are delighted to stick around for the step-by-step instructions.

Your takeaway: What can you teach your audience visually in less than 30 seconds? What process do you know that puts a different spin on how things are usually done? What are the steps that someone would need to know to reach a better result in a different way? The more you can map out your methods, especially in visuals-only, the more viral-worthy your video becomes!