TikTok made me buy it!

Just what we need… another shopping platform?

What happens when you see something you want to buy on TikTok or another platform? Typically, you would click into it, which takes you OFF platform to purchase. TikTok shopping center is making it easier for consumers to purchase items they see without leaving TikTok. Consumers can purchase directly from lives, videos, brand or creator profiles.

You will start to see these changes as of August 2023 in the app. This will benefit you as a creator to link your products to your TikTok and keep them on your feed. We are assuming that with this change we will see more brand influencers contracting paid partnerships in the near future. You will start to see less of these brand influencers taking you to their affiliates, Amazon storefronts, other sites and keeping people on TikTok. Convenience is key when it comes to shopping on your phone.

What does this mean for you? If you have a product to sell (or your partners do) see how you can link those on the storefront. If you are selling digital products, think about how you can create a workbook, resource, or tool to sell within the storefront. It’s time to play and have some fun with this new aspect to TikTok shopping center.

🎥 What's Trending

Imagine items popping into your dressing room magically!? I’m getting Clueless vibes with the touchscreen request system too. With over 3 million views and over 393K likes you can see why this is sparking all sorts of emotion and wonder. If all stores were like this, I think many of us would ditch online shopping and go in-person. For now, this is a fantastic way to capture a fun moment and turn it into content-gold.

Your takeaway: BE ready! Be ready to make content, take a video, and see what it can turn into. Everything can be content - just keep your brand and messaging in mind while creating.