TikTok’s doing what?!

You may see a shift on your feed on TikTok

In a busy few weeks of new feature rollouts, TikTok’s now announcing that a new content option will allow creators to share stories, poems, lyrics and other written content on the platform.

Now when you open the app and go to the camera page you will see photo, video, and text options as ways to connect with your audience. TikTok says this will make the experience more interactive and dynamic, and they’ve added ways to customize your text by adding sounds, tagging a location, enabling comments and allowing Duets.

What does this mean for you? We’re honestly not sure. It feels like TikTok is back to trying to play catch up instead of standing in its uniqueness of being the leading short-form video app. Only a week after launch, Threads active users dropped from over 49 million to less than 23 million. We don’t see this being a feature that people are asking for or wanting, but everyone gets insecure, so we forgive TikTok for trying it. The main takeaway is to stay experimental, but don’t let it keep you from the primary objective.

🎥 What's Trending

With over 2.5 million views and 25,000 saves, this video’s success hinges deeply on our second pillar of great content- sparking emotion. You may not have heard or participated in a Death Race (the name says it all) but you might have started a new fitness regimen that left your legs feeling similar.

With a compelling start, captivating titles on the screen, and motivation at the end, this video leaves you wanting more. Did he finish the race? Did he finish it on crutches?

Your takeaway: What areas in your life where you can visually lean into deep emotional stories? We can all relate to wanting to give up. We can all relate to feeling like the task at hand is too powerful. How can you share your message through your own challenges in a compelling way to spark emotion and inspiration in others?