TikTok vs. BeReal battle royale?
Oct 17, 2022🔁 Why Now?
Solid question. TikTok recently announced it’s testing a new feature called TikTok Now, where users can post a daily 10-second video or photo ‘in the moment’ (ie. can’t be pre-recorded or edited). If you’re having deja vu, it’s because it’s a copy of the latest platform to enter the chat, BeReal.
You may have access to TikTok Now in your profile. In its public announcement on its website, TikTok seems a little hazy on its commitment level. #itscomplicated
What interests us is that this is the first time the Queen Bee of the social sphere has pulled a copycat move. Is she feeling insecure? We think it’s a phase she’ll soon grow out of.
🎥 What's trending?
Viewers are craving a little parenting perspective. With over 131 million views and 316,000 shares, people love watching this simple optical illusion, revealing the dancing kid in his mom’s hand.
The Takeaway: Perspective videos are addicting to watch, especially if they’re relatable. Set up your videos to have a clear payoff right away. See how you can show your viewers something they identify with, but from a slightly different perspective than they’ve seen before.