Will TikTok be the future of online shopping?

The future of shopping in the hands of TikTok?

Have you ever seen a video on TikTok and immediately went to Amazon to find and purchase it? (The answer’s yes. We know.)

Although, TikTok shop is still in its testing phase, many brands are already finding value and making money with it. Interestingly enough, Instagram removed the shop tab in January and Facebook removed the live shopping feature in August 2022. We do know that TikTok users are almost 3x as likely to make a purchase than other social media users. So it’s our belief that baking this into the TikTok experience will yield positive ROI.

Is this right for my brand or business? It depends on what you are promoting and selling. If you have a brand that’s trying to get people off the platform to make a purchase, 100%. TBD if this will be as effective for authors, or personal brands with courses. The commission percentage in the US is still unknown, but if you would like to learn more TikTok has provided additional info here.

🎥 What's Trending

With over 13 million views this feel-good and awe-inspiring video is moving people to share. Here are some of the top takeaways.

Visually, we’re captivated by the beautiful sunset he’s using as a backdrop. Then, he shares a message that sparks emotion, and showcases empathy for you as the viewer. Further, because it’s so moving, and also a specific message, it makes it super easy for viewers to share with others who are going through a tough time.

Your takeaway: How can you craft your video to highlight a beautiful visual? How are you sparking emotion through your message? And is the message specific and relatable enough to be worthy of a share? The more you can grab attention through visuals, and spark emotion, the more success you’ll have.