Your friends can now post for you?

Instagram’s making it a group project

Instagram is experimenting with a feature allowing friends to contribute photos or videos to one's posts. Users will have the choice to enable followers to submit content for inclusion in their carousels, (don’t worry; the original poster must approve each submission before it's added). This collaborative carousel will display an "add to post" button in the bottom-left corner. The feature aims to enhance shared experiences, like reminiscing over events or collectively showcasing favorite pet photos.

What does this mean for your brand? More visibility, brand partnerships, and most importantly, collaboration with others. How could you use this to grow your engagement? Keep in mind that you will need to approve these requests - so be on top of it especially if you have an active audience.

🎥 What's Trending

With over 10 million views, this creator shows you the importance of creating what we call a ‘curiosity gap’. What question can you spark in the viewer’s mind to keep them watching? The watch time on this video is long, as we use the length of the video to gather clues about how much money is inside, and stay til the end to find out the final sum. People are eager to share their guesses, with this video eclipsing more than 11 thousand comments.

Your takeaway: What question can you ask your audience to get them to participate in the video experience? But be sure to follow up and give them the answer either in the comments or in the next video, otherwise you may anger your viewers :).