YouTube’s cracking down on AI

YouTube is taking a stand

YouTube has announced a new policy to combat the spread of misleading AI-generated content on its platform. In the "coming months," creators will be required to disclose the use of AI in videos, leading to a visible label on content deemed "synthetic." The disclosure obligation extends to realistic alterations or entirely synthetic material, such as AI-generated videos depicting events that never occurred or individuals saying or doing things they didn't. Notably, AI labels will be more prominent on "sensitive topics" like elections, conflicts, and health. Creators consistently failing to mark AI-aided content may face removal and suspension from the YouTube Partner Program. Additionally, YouTube will address AI-generated music content by allowing music partners to request the removal of AI-generated songs that imitate artists' voices, with a consideration of factors like news reporting and analysis.

How does this help you? With so much progressing so quickly in the world of AI, it’s great to see one platform making plans to protect your content, music, and original content. This will help identify those abusing it.

Should I still use AI? Absolutely, but be ready to disclose when and how you do. Use it to gain new ideas, collect key hashtags, and do research for your videos. When in doubt, use your own audio and add your own visuals for your content.

🎥 What's Trending

With over 50 million views in only 6 days this shows us what is old could be new to your viewer. The video starts by capturing your attention with an odd gadget and then flashing a year on the screen. This creates a curiosity gap because now the viewer wants to see the rest of the progression throughout the ages, as well as figure out how the gadget works. The 20,000 comments also show the importance of giving your audience something to talk about and engage with, many of them talking about how they wish they had these older gadgets.

Your takeaway: While you may not have ancient artifacts lying around to make videos with, what about your industry could you show visually that would allow viewers to engage in discussion about progress? How could you create a video like this? Whether you’re creating content around makeup over the years, fitness routines over the years, or how we organize documents, this video gives you constraints to get creative in.