SIGNATURE KEYNOTE

THE PSYCHOLOGY OF ATTENTION

THE SIMPLE SCIENCE TO GAINING YOUR CUSTOMER'S ATTENTION ON-AND-OFFLINE

We live in an economy of attention, with the average consumer seeing upwards of 10,000 ads per day. We are constantly bombarded by thousands of voices and worse, studies show that our attention spans are shrinking. Standing out in a sea of billions has never been more difficult.

Businesses, creators, and entrepreneurs are constantly fretting over which platform to prioritize, where to spend ad dollars, and how to get their customers to work with them. It can feel hopeless, like you’re screaming into a wind that never stops. Meanwhile, your perfect client is still out there, looking for a solution. Looking for you.

This program is a deep dive into the psychology of attention. From pattern interrupts to the science of curiosity, we explore what stops the scroll and what keeps people engaged. Based on research from the world’s leading psychologists and the practical experience of view-count billionaire, Hilary Billings, you will get insider knowledge on how to deliver your message so that it reaches millions.

This session will help reduce the stress of the social media grind, and help you focus on what really matters — getting your customer’s attention, and keeping it.

THROUGH THIS PRESENTATION YOUR AUDIENCE WILL LEARN:

• When people give attention and why they stop the scroll
• How to authentically earn the attention of your target audience so they crave your content
• How to make your content stand out in a saturated market— no gimmicks or dancing required
• The science behind getting attention and how to replicate it, regardless of your chosen platform or medium

TOPIC #2

DRIVE REACH, REPUTATION + REVENUE IN 60 SECONDS

THE POWER OF LEVERAGING SHORT-FORM VIDEO FOR LONG-TERM SUCCESS

What if you could magnetize your ideal customer directly to your inbox? What if, instead of spending tens of thousands of dollars on ads each month or receiving constant rejections from cold calls, you could create a system for attracting the right-fit clients?

That's the power of investing in short-form video content, where consumers are spending 80% of their time on their phones. There has never been a faster or easier way to connect directly with your target client than through short-form video. And instead of trying to vie for their attention in the minority of ways they’re spending their time, you’re building trust, credibility, and revenue by dropping into their everyday habits, making them crave to work with you.

In this empowering and actionable talk, view-count billionaire and certified personal brand strategist Hilary Billings has compiled and condensed her years of knowledge and experience helping clients create compelling content that their customers want. She’ll walk your audience through how to simply and strategically think about their short-form video strategy to generate the leads and superfans they want.

IN THIS MEMORABLE PRESENTATION, ATTENDEES WILL LEAVE KNOWING:

• The power of short-form content and how to use it to drive revenue in their business
• How to encourage and engage customers to create content about their business and services
• How to make content that their customers are always searching for
• How to create content that feels authentic to their brand and builds trust
• How to help their customers close the gap to work with them, getting to an easy ‘yes’

TOPIC #3

FUTURE-PROOF AGAINST APATHY WITH ADAPTABILITY

SOCIAL MEDIA SECRETS FROM A VIEW-COUNT BILLIONAIRE

Everyday, it feels like business owners are battling not to fall behind, struggling to be seen with over 20 million new videos being posted to social media daily. A recent study by Adobe found that 80% of the time that users are on their phones, they’re watching short-form videos.

We face a never-ending battle against the sheer saturation of content daily. We are constantly fighting for the attention of our customers. And even if you manage to overcome the odds and have your content seen by your target audience, you then have to face the biggest challenge of all: apathy.

For personal brands, entrepreneurs and businesses, the biggest enemy to your bottom line is not lack of awareness; it’s your customers not caring. You have to earn their attention. And in a constantly changing world powered by Black Box Algorithms and AI technology, how can entrepreneurs and businesses keep up?

In this talk, view-count billionaire and certified personal brand strategist Hilary Billings shares key insights and erases common misconceptions about how to overcome apathy, generate curiosity, stop the scroll, and create viral-worthy content that your audience wants to watch and share. Your audience will walk away with actionable steps to help build their brand affinity and cultural relevance authentically, without being worried about what major technological advance comes next.

LEAVING THIS PRESENTATION YOUR AUDIENCE WILL KNOW:

• What the biggest battle businesses face when it comes to keeping up with social media and how to future-proof their content
• What differentiates successful creators from amateurs and what questions to ask to make you a more successful content machine
• The simple equation that makes top brand profiles so successful, regardless of platform or genre
• The 3 key pieces each video must contain to overcome apathy and the questions your audience is asking as they watch