THE BLOG

YouTube’s Demanding Clarity

YouTube will become the first platform (we assume with others soon to follow) who will require profiles to clarify if they have fan accounts, or are run by an actual celebrity/influencer/brand. This will go into effect as of August 21st, 2023.

We’re excited...

Use your HOOK to stop the scroll

Let’s start at the beginning… What is a hook and why do we need it?

A hook is an attention-grabbing element used at the beginning of a video to captivate viewers and compel them to continue watching. It sets the tone, piques curiosity, and...

Stop Calling TikTok Gen Z’s App.

We get asked fairly regularly (by our count, at least 250 times per day) whether or not a business or personal brand should be on TikTok, because their audience is ‘older’.

It’s been widely known that TikTok grew in popularity with Gen Z,...

Large and in charge is now reversing?

Are we seeing a decline in TikTok viewership or are we seeing an increase in smaller accounts taking those viewers?!

A Trendpop study shows that videos with 10 million or more views peaked in February 2022 at 9,259 created per week, but that’s now...

Leverage this long-tail trend

Keeping up with the latest trends can often make you feel like a day trader, trying to time your use of a song, hashtag, or edit just right to eek out the most amount of traction. It’s exhausting. Not to mention, when you follow trends, you’re by...

The future of shopping in the hands of TikTok?

Have you ever seen a video on TikTok and immediately went to Amazon to find and purchase it? (The answer’s yes. We know.)

Although, TikTok shop is still in its testing phase, many brands are already finding value and making money with it....

Is TikTok trying to be more like Instagram?

TikTok’s unveiling photo mode, a carousel-style format made for sharing multiple still images in a single post. If this feels familiar, it’s because it is.

This new announcement makes it feel like TikTok is trying to be more like IG, which...

The Subtle Feature That’s a Bold Choice

Game changer or deal breaker for creators? TikTok’s rolled out a subtle new feature allowing users to flip on a setting to always open the app with muted sound. For a sound-forward platform (and proud of it), this is a plot twist.

We know that...

No More TikTok in Montana

Last week, Montana became the first state to provide a blanket ban for TikTok via Bill SB 419.

The lawmakers cite concerns over the app, as well as how it impacts user behavior.

The bill says it has concerns over the Chinese government spying on Americans, but continues...

Businesses Can Now Create Their Own Music Mashups in TikTok

With over 44% of users saying that they’ve immediately gone out to purchase a product after seeing it on TikTok, business owners rely heavily on great creative to connect with their consumers.

To help business owners make better...

Viewers Can Now Refresh Their For You Feeds

Ever feel like your For You Page is serving you content that you’re no longer interested in, or don’t enjoy? Now users can hit ‘reset’ on their algorithm.

When utilized, it allows users to experience their For You Page like they...

TikTok’s Limiting Screen Time for Kids

In response to increased scrutiny and an effort to help the two-thirds of American teens who use TikTok, the app is limiting screen time to one-hour for users under the age of 18. Once the limit is reached, they will be prompted to enter a passcode to...