THE BLOG

Turn the (phone) lights off by 10:30? 

The question of TikTok usage is back in the courts — and we’ll be keeping a close eye on how this one turns out. Long story short, Utah passed legislation in March that would ban minors from using social media platforms between 10:...

What IG creators have been waiting for… is finally here

Instagram Reels announced a slew of feature changes that are set to make the platform more similar to TikTok. And it makes sense: TikTok has seen massive success for a reason. Copying some features is a good business move.

One huge...

New TikTok feature alert!

The platform is officially rolling out Creative Cards: data-backed prompts to help creators and small businesses come up with more ideas for effective, engaging content. You’ll need to register for access if you want to use the feature.

There are five categories of...

Time to Peel Back the Curtain

“Get Ready With Me” videos are all the rage. If you’ve just organically been on social media over the last few months, you know this. But now the numbers are here to back it up: GRWM videos have accumulated more than 150 billion (yes, with a B!)...

Is it time to expand past 60 seconds?

TikTok has established itself as the unrivaled hub for short-form video content. Now, it’s making a play for long-form, too.

TikTok is encouraging creators on the platform to jump on the 1 min+ bandwagon. This isn’t a huge surprise. With its...

YouTube is taking a stand

YouTube has announced a new policy to combat the spread of misleading AI-generated content on its platform. In the "coming months," creators will be required to disclose the use of AI in videos, leading to a visible label on content deemed "synthetic." The disclosure...

Reel in customers with new features

Meta is continuing to double down on its push for Reels, especially as daily Reels plays surpass 200 billion across Facebook and Instagram. To help businesses make the most of this going into the holiday season, Meta’s unveiled a slew of new features...

Instagram’s making it a group project

Instagram is experimenting with a feature allowing friends to contribute photos or videos to one's posts. Users will have the choice to enable followers to submit content for inclusion in their carousels, (don’t worry; the original poster must...

IG Reels still competing with TikTok?

During Meta Platforms Inc.’s third-quarter earnings call, CEO Mark Zuckerberg announced that Reels, their answer to TikTok's short video format, has evolved from its beta stages into a core feature of their platforms. Since its introduction, Reels has...

Not another monthly subscription!

Don’t freak out yet! But ask yourself… Would you want an ad-free experience?

Popular social media platforms, such as Meta (Facebook and Instagram), TikTok, and X, are exploring subscription-based models offering ad-free experiences. As per a Wall...

Artifact sounds ancient, but it’s futuristic.

Artifact, co-founded by Instagram's creators, is evolving from a news and link aggregator to a full-fledged social network by introducing a feature for users to create posts. The new feature allows users to directly share content, thoughts,...

It’s Getting Reel for TikTok

While TikTok continues to dominate in terms of active global users and its impact on various sectors, a recent study revealed that Instagram Reels is surpassing TikTok in terms of median reach, interactions, and video views worldwide. According to ...