THE BLOG

TikTok is transforming higher education

TikTok has recognized the demand for educational content among its users, leading to the launch of the #LearnOnTikTok initiative in May 2020, which collaborates with notable names and institutions to bring educational materials to the platform. The...

News is out and Reels are in

Meta is set to remove the News tab from Facebook's bookmarks section in the UK, France, and Germany, effective early December. The move is aligned with the company's shift towards prioritizing short-form video content over news, echoing TikTok's approach. While...

Struggle no more on Instagram Reels

Instagram has updated its Reels templates to simplify the creation process of short-form videos (watch out TikTok). The new "Template Browser" allows users to search for templates by categories, including trending and recommended. When using a template,...

Threads is hanging on by a… well, thread.

With Threads dying a public and painful death, Meta has unveiled a desktop version. Originally launched as a mobile app in response to Elon Musk's X, it attracted over 100 million sign-ups its first week. However, Threads faced an immediate decline...

Government workers say goodbye to TikTok

NYC has initiated a TikTok ban on city-owned devices as of August 16, 2023. Some are grieving the loss of fan favorite accounts like @nycsanitation which highlights some amazing workers, fun memes, and viral content. Although you can find news on other...

YouTube improving shorts by eliminating links?

YouTube has introduced new changes to its Shorts content to enhance user security and improve the overall viewing experience. Starting August 31st, the platform is banning clickable links in comments to combat the increasing number of spam, scams,...

Just what we need… another shopping platform?

What happens when you see something you want to buy on TikTok or another platform? Typically, you would click into it, which takes you OFF platform to purchase. TikTok shopping center is making it easier for consumers to purchase items they see...

You may see a shift on your feed on TikTok

In a busy few weeks of new feature rollouts, TikTok’s now announcing that a new content option will allow creators to share stories, poems, lyrics and other written content on the platform.

Now when you open the app and go to the camera page you...

Twitter’s rebranding to help video creators?

With Instagram throwing down with the launch of Threads we’re now seeing Twitter’s response. It's a big one.

Twitter announced it will take on Prince characteristics and now be known as X. The goal is to gain more hype, virility, and...

Twitch is taking on short-form

Attention all gamers, streamers, and microlearning superstars! Twitch (a platform focused on live-streaming content) has announced it’s adding short-form to the platform. The goal is to get new and current users to watch mini “clips,” to help...

Short-form video can work on Threads

With over 100 million downloads in less than a week, Threads looks like it’s here to stay. (The look is similar to Twitter but gives you the option to post photos and videos up to 5 minutes in length). Great time to recirculate your top short-form videos...

YouTube’s keeping it short and sweet.

As of June 26th, 2023 Google is shifting priorities from YouTube stories (much like Snapchat disappearing feature, or Instagram, or really any typical story format…) to YouTube shorts. Although this is receiving mixed feedback from creators, this...