THE BLOG

TikTok’s Taking a Stand… and the stand

Last week, TikTok’s CEO, Shou Zi Chew, had his first public hearing before Congress about the privacy concerns of the app. Here are the top takeaways:

Chew repeatedly stated that TikTok is not owned or controlled by the Chinese government,...

Longer-Form Videos Now Means More Mulah

TikTok recently announced that they’re rolling out a beta ‘series’ feature to creators that allows them to put longer-form content behind a paywall.

Housing content up to twenty minutes long, creators can charge followers and viewers for...

TikTok’s back under fire in Congress.

Last week, the US House Foreign Affairs Committee voted to give President Biden the power to ban TikTok. If he does, this would be the most far-reaching U.S. restriction put on any social media app.

The American Civil Liberties Union is calling it a...

TikTok’s Encouraging Creativity with Cash

TikTok unveiled a new way for creators to earn money called the Creativity Beta Program.

The Creativity Beta Program will be set up very similarly to monetized content on Facebook -- you’ll get a dashboard to show you estimated earnings...

TikTok’s Taking On Live Trivia

Looks like TikTok’s betting on us answering questions for cash. We’re not bookies, but we think their odds are good.

In true nostalgia fashion, TikTok’s taking notes from the popular 2017 live trivia game, HQ, where players would answer...

TikTok’s account enforcement system is getting an upgrade

TikTok’s creating a more sophisticated hierarchy for offenses and process for tracking repeat offenders. They recently found that their restrictions disproportionately affected creators who were unknowingly violating the...

TikTok Nearby Is Coming

A new feature is rolling out on TikTok, where you can search for content from businesses/people that are nearby your location. While not yet available to everyone, “TikTok Nearby” content will live in its own separate tab, allowing you an even more customized...

TikTok’s Sharing How Content Ends Up on Your For You Page

Ever wonder how that super weird video got in your For You Feed? TikTok’s releasing a new tool to help you better understand why it’s chosen to serve you certain content.

In the coming weeks, when you tap on the...

Introducing the Talent Manager Portal…

Last week, TikTok announced its newest system for allowing managers (with creator authorization) to handle all elements of brand deals in the Creator Portal on behalf of their creators. Now, managers can negotiate contracts, respond to brand...

What's Trending

Posted only a week ago, this video has racked up more than 100 million views. Here’s why:

The opening image is incredibly compelling: a man in a safety vest is slamming a (fake) child against playground equipment. Not only is it a comical take on how unsafe the playground...

What's Trending

With over 67 million views, people are loving this short-but-sweet exchange between father and son.

The video starts with a small child waiting in a hallway with balloons. We know based upon this clear visual and the caption, “Today is my husband’s birthday,”...

The Most Memorable Video of 2022 Is...

Of course, chocolate.

TikTok has declared that this video of a Confiseur (yes, they have a professional title) making a life-sized (almost) giraffe out of Hershey bars (we’re guessing), the most memorable TikTok video of 2022.

How did this one reach...